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Digital Advertising Alliance Launches Educational Ad CampaignDate: Sat, 21. January 2012 04:40:59
Associations representing interest-based advertising -- the industry's term of art for targeted/behavioral advertising -- have launched an online public education ad campaign, YourAdChoices.
CPX Interactive Rolls Out Social Media Advertising SolutionsDate: Tue, 20. March 2012 21:05:06
Digital advertising company CPX Interactive today announced the second in a series of 2012 product launches - a suite of social media display advertising strategies.
Advertisers gather in Cannes as tough times loom (Reuters)Date: Sun, 15. June 2008 13:48:49
Reuters - Online advertising will be a key topic
when world advertising leaders gather in Cannes on the French
Riviera from Sunday as the industry tries to weather tough
economic times.
Google buys mobile ad firm for $750 million (Reuters)Date: Tue, 10. November 2009 01:07:32
Reuters - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet's next-big money maker.
Google buys mobile ad firm for $750 million (Reuters)Date: Tue, 10. November 2009 01:07:32
Reuters - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet's next-big money maker.
This Week's Hot Advertising TopicsDate: Thu, 26. February 2009 15:25:30
From work-related advertising issues to commercial buzz, including the Super Bowl, here are this week's hot advertising topics:
"TeleFlora fumbled with this one by insulting half their audience. A little...
Ahead of the Bell: Interpublic GroupDate: Tue, 8. December 2009 15:39:27
Interpublic Group of Cos., the world's third-largest advertising and marketing company, may experience an upturn in business now that its CEO noted that the worst of the advertising downturn is over since it won a slew of key contracts, an analyst said.
Cannes - ready to roarDate: Thu, 17. December 2009 18:43:53
The organisers of the 57th Cannes Lions International Advertising Festival have named the two heads of jury for one of the most prestigious global advertising and communication awards on the industry's calendar.
NAD Ruling Gives Excedrin a HeadacheDate: Thu, 9. April 2009 15:19:39
Excedrin has been asked to change or discontinue its advertising campaign that claims consumers will get headache relief within 15 minutes of taking the over-the-counter drug. The National Advertising Division...
Ad watchdog: FiOS not 'so much more bright'Date: Fri, 28. November 2008 15:04:38
Verizon's FiOS TV service doesn't make for a brighter picture, the advertising industry's self-regulatory body said, urging the company to drop some of the claims it makes in its advertising.
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