Date: Tue, 5. May 2009 03:40:00

Judge throws out a $45 million false advertising lawsuit against online advertising company in a decision that defense attorneys said could blunt the most aggressive state law regulating commercial e-mail. LOS ANGELES--A California judge on Monday threw out a $45 million false advertising lawsuit against online...

Date: Wed, 2. November 2011 08:14:09

As a lover of advertising, but an even greater lover of smart ideas, it pains me to see all the money on screen like this. I'm not denying it's fun, but it's for a small pot of yoghurt. Does it relate in any way? Barely. Is it a case of self-indulgent creatives desperately trying to throw tons of cool stuff on screen to win awards and make a splash? What do you think? TBWA\London are responsible for the ad. Dedé Laurentino, executive creative director at TBWA\London, says the ad is supposed to "remind us to stir a bit of wonder in our days, and beat the mundane out of our lives." Or take LSD perhaps. All This For Yoghurt? Overboard, or What? originally appeared on About.com Advertising on Thursday, October 13th, 2011 at 18:17:13.Permalink | Comment | Email this

Date: Wed, 25. January 2012 08:12:53

The British Heart Foundation, which is literally about matters of life and death, shows you that you can have some fun with your message and still have one hell of an impact. This new spot starring Vinnie Jones is well written, whimsical, acted perfectly and is impossible to forget. From now on, you won't be able to think of Stayin' Alive as just a Bee Gees hit. And for all you brands that say you can't mix a serious subject matter with humor, oh how wrong you are. Remember, take risks, be brave, and everyone benefits. And now imagine how forgettable a stale ad about heart health could have been.The British Heart Foundation - Impact, Balls and Recall originally appeared on About.com Advertising on Thursday, January 5th, 2012 at 18:46:54.Permalink | Comment | Email this

Date: Tue, 19. April 2011 17:16:21

Mark Moyer, chief executive officer of Fairway Outdoor Advertising in Duncan, has received the highest honor awarded in the out-of-home advertising industry.

Date: Sat, 21. January 2012 04:40:59

Associations representing interest-based advertising -- the industry's term of art for targeted/behavioral advertising -- have launched an online public education ad campaign, YourAdChoices.

Date: Fri, 7. May 2010 09:27:59

Billboard operator Lamar Advertising Co. posted a first-quarter loss Thursday as the company continued dealing with a sharp recession falloff in the demand for advertising.

Date: Thu, 16. October 2008 08:46:26

You old gray ad-silverbacks (gasp, like me) with a longer advertising memory than five minutes will know that yes indeedy, the flags-in-dogpoop advertising media has been around for at least ten years. Kesselskramer did it back in the 90s, Miami did it a

Date: Thu, 24. June 2010 08:29:16

Advertising bodies have slammed guidance from the National Institute for Health and Clinical Excellence to ban all food and drink advertising before 9pm as a oeill thought outa and a oedisproportionatea .

Date: Thu, 3. July 2008 21:02:37

TORONTO, July 3 (UPI) -- Canadian online advertising revenue in 2007 grew 38 percent over 2006 to reach $1.2 billion, the Interactive Advertising Bureau of Canada said Thursday.

Date: Tue, 8. December 2009 15:39:27

Interpublic Group of Cos., the world's third-largest advertising and marketing company, may experience an upturn in business now that its CEO noted that the worst of the advertising downturn is over since it won a slew of key contracts, an analyst said.